Paper 2 Coursework Example | Topics and Well Written Essays - 500 words

Paper 2 - Coursework Example The Chinese distinguish the time through the use of animals (and one mythical creature), naming years and hours as these animals. The selection of these animals, and the arrangement thereof, came from an old legend from the Chinese dynasty, possibly around the Zhan Guo period. Legend tells of Buddha or the Jade Emperor calling for all animals to a race across a raging river. The rat, thinking smartly, overcame its disability to swim by hopping and free-riding on the strongest animal on the race: the buffalo. Just before the buffalo was to cross the finish line, the rat jumped off ahead of the buffalo and landed first. The tiger, being strong as it is, was the next to arrive. As the rabbit came near to the finish line, hoping his way from stone to stone, it slipped and landed on a floating log, which the rabbit used to float to the finish line. The dragon, which everybody thought would finish the first, came after the rabbit, giving the alibi that it had to help the townspeople and th e rabbit in crossing the finish line. The next to approach the finish line was the horse, but the snake, just like the rat, subtly hid itself on the horse’s hooves.

Audio and Visual Advertising Assignment Example | Topics and Well Written Essays - 250 words

Audio and Visual Advertising - Assignment Example 3. The two ways in which there an order of content according to fowler include an appeal to deep that involves running drivers into the minds of consumers(Altstiel, Grow and Altstiel). Further, the information regarding the good or service being sold; its name, manufacturer, picture, packaging, objective attributes, and functions,e.g the reader of a brassier advertisement sees a partially undraped but blandly unperturbed woman standing in an otherwise common place public settling and may experience certain sensation. 4. Henry Murray motivation factors are the ones that enabled Fowles to develop factors that led to many advertisement projects; Murray pinpointed out the susceptible and least quiescent factors that enable advertising. 5. The need for sex in advertising has the effect of reducing brand recall coz it’s too blurring and it tends to obliterate the product information also the need for aggress the reality of life pressure creates strong retaliatory feelings in every functioning human being and the feeling of anger and violence can be exercised in reality propagated by the advert. 6. Humour and celebrity fit into fowlers’ scheme when it comes to appealing to human minds and information packaging. Copy Writers and Copy Writing According to (Fowles) 1. Challenges of copywriting i. It highly deals with planning and coordinating with clients, legal staffers, accounting executives, researchers and art directors. ii. It involves accuracy and dealing with deadlines and tight schedule iii. It involves meeting advertising objectives.